Summary
Built a senior-friendly video creation platform for Global Insurance Group L, simplifying content creation while ensuring system stability through structured user flows
Overview
Key Information
- Duration: May 2019 – July 2019
- Industry / Service Type: Digital Campaign / Video
- Project Type: New Build
- Team Size: 6 members
Role
- Project Manager (Approx. 60 - 70%)
Scope
- Defined service concept and architecture
- Planned video generation feature and system structure
- Managed UX flow and specifications
- Coordinated client and development team
- Managed timeline and scope
Background
- The client aimed to expand a senior-targeted campaign into digital channels
- Existing services lacked participation-driven structure
- Limited platforms for senior content creation
- Lack of internal technical capability for system design
Problem Definition
User Perspective
- High barrier to entry for video creation
- Complex flow leading to drop-off
Technical Perspective
- FFmpeg-based generation created load issues
- Frequent template changes due to design needs
- Lack of technical ownership
Strategy
UX Strategy
- Reduce user friction while ensuring stability
Structural Strategy
Business Strategy
- Step-based user flow design
- Template-based video creation
- Modular template structure
- Sequential processing to distribute load
- Translating business requirements into system specs
Execution
UX Design
- 4-step flow (Theme → Background → Edit → Input)
- Auto video generation from photos
- Template combining text, image, music, motion
Technical Coordination
- Defined FFmpeg pipeline
- Sequential processing structure
- Load-aware architecture
Collaboration
- Translated requirements into dev tasks
- Managed design change iterations
- Controlled scope and delivery timeline
Results
Quantitative Impact
- Stable operation for 3 years
- No critical errors
- Passed 100 concurrent user stress test
Qualitative Impact
- Reduced user friction with step-based UX
- Distributed infra load effectively
- Early adoption of senior-focused video UGC
Key Learnings
- UX directly impacts system performance
- PM bridges technical decision gaps
- Initial structure defines long-term efficiency